Post by account_disabled on Dec 24, 2023 1:04:07 GMT -6
More than talking about people , for the business. It is useless for the communication to reach your target audience and when they come to you to purchase your product, they are not well assisted. To assist well is to receive well, listen to their needs and find the best solution for them. The need to create empathy with the public is enormous! Therefore, caring about people is essential for your business. And that means hiring well, training, empowering, motivating and directing your efforts towards clients. Each service requires different people skills. You can have more consultative customer service, more discreet or perhaps with a more cheerful and extroverted spirit. Processes This item represents all the work flows, procedures and methodologies that must be used by the company.
Here we have some points to analyze. The first point is the importance of processes Special Data to have good customer service, that is, to delight and deliver the best user experience they can have. Increasingly, we have to worry about that and how that goes to meet everything we talked about previously in "people." Processes are also important internally. Who is responsible, why, when to do each of the activities and how to do it. They are the processes that guide us about what we should do or not do. They are necessary to reach a level of standardization that is important for the internal and external deliveries of any company. Other necessary processes are administrative ones, which are not so directly included in the 8Ps approach, but still must be carefully studied so that the company is not left unprotected or bureaucratic.
Presence This pillar is also known as "physical evidence or palpability" and is related to the observation of the environment in which the service is provided or the product is sold. It is the way the company interacts with that community. And all the points are important, that is, everything that we already talked about in "people" and in "processes", in addition to the visual presentation, devices, material inputs, how to interact with the client, etc. The company must also decide what its strategic positioning is. If the product is sold cheap and made at low costs, then should it be sold on a large scale? Or if the company is in search of distinction and therefore, can it charge more for each piece sold, since it is something exclusive? All of this goes towards the P of "point of sale / place", but it also means determining which segment you are good at.
Here we have some points to analyze. The first point is the importance of processes Special Data to have good customer service, that is, to delight and deliver the best user experience they can have. Increasingly, we have to worry about that and how that goes to meet everything we talked about previously in "people." Processes are also important internally. Who is responsible, why, when to do each of the activities and how to do it. They are the processes that guide us about what we should do or not do. They are necessary to reach a level of standardization that is important for the internal and external deliveries of any company. Other necessary processes are administrative ones, which are not so directly included in the 8Ps approach, but still must be carefully studied so that the company is not left unprotected or bureaucratic.
Presence This pillar is also known as "physical evidence or palpability" and is related to the observation of the environment in which the service is provided or the product is sold. It is the way the company interacts with that community. And all the points are important, that is, everything that we already talked about in "people" and in "processes", in addition to the visual presentation, devices, material inputs, how to interact with the client, etc. The company must also decide what its strategic positioning is. If the product is sold cheap and made at low costs, then should it be sold on a large scale? Or if the company is in search of distinction and therefore, can it charge more for each piece sold, since it is something exclusive? All of this goes towards the P of "point of sale / place", but it also means determining which segment you are good at.